Marketing Feeling Scattered?
We Can Help!

We help small businesses build marketing systems designed to accelerate growth through advanced paid ads, stronger branding, social media, lead generation strategy and conversion-centered websites.

This is NOT your cookie cutter marketing agency.

Let's Work Together

More Than Marketing.
A Clearer Path to Growth.

Posting on social media, running ads, updating your website, and trying to generate leads can feel overwhelming when there is no clear strategy behind it. Without the right system, your marketing can look busy without actually moving the business forward.

Short Throw Marketer helps businesses connect branding, websites, paid ads, social media, and lead generation into one practical marketing system built for growth.

Three Ways We Can Help

Marketing System Buildout

A full setup for businesses that need the right foundation. This can include logo design, conversion-centered website creation, lead generation setup, paid ads, social media direction, and a clear growth strategy built around your goals.

Performance Marketing Management

Ongoing paid ads management built around the full shopper journey. Campaigns are structured to reach the right audience, improve lead quality, strengthen retargeting, and move viewers from prospects to customers.

Marketing Advisory & Audits

Strategic guidance for businesses that already have marketing in place but need a clearer plan. Get plain-English feedback on your website, ads, funnel, messaging, social media, and next steps for improvement.

Schedule Your Free Discovery Call

About Me

Hi, I’m William Johnston II, a performance marketing consultant and paid ads manager focused on helping businesses build sharper, more connected marketing systems.

I created Short Throw Marketer to help businesses move beyond generic campaigns, basic retargeting, and dashboard-heavy reporting. My work focuses on connecting ads, tracking, messaging, websites, and buyer journey strategy into one cleaner system built around lead quality, appointment flow, and increased revenue.

My background includes multi-channel paid media, campaign optimization, audience strategy, performance reporting, and business growth strategy. I have managed monthly budgets from $1,000 to over $200,000 across Google, Meta, and other platforms. I believe paid media should do more than generate clicks. It should help move shoppers from interest to action with the right message, at the right stage, on the right platform.

With a performance-first approach to marketing, Short Throw Marketer is built for businesses that want to shift smarter, compete harder, and make better decisions with their ad spend.

Connect With Me Below!