About
Hi, I'm William!
I’ve had a passion for cars since I was young, from following new models to watching how the industry adapts to changes like electrification and advanced vehicle technology. That passion is matched by my interest in marketing, especially in how psychology, data, and strategy combine to shape decisions. Over time, I’ve turned that interest into experience, managing multi-channel campaigns, overseeing significant budgets, and developing strategies that tied awareness to measurable growth.
This site is where those passions meet. The automotive industry shows better than almost any other how marketing influences perception, loyalty, and trust. Cars are never just products; they represent identity, confidence, and the promises brands make to their customers. My goal is to write in a way that makes those connections clear, blending consumer psychology, strategic insights, and real industry shifts into stories that spark sharper conversations.
Dream Car
McLaren Senna
A nod to one of the most impactful figures in F1 history, Ayrton Senna, the McLaren Senna carries his spirit of grit and his relentless race to win. What I love about this car is that it is more than performance numbers. It is a statement of how engineering, when pushed to its limits, can create something both brutally effective and visually stunning.
Dream Track
Nürburgring
Known as “The Green Hell,” the Nürburgring is a historic icon that every car enthusiast and manufacturer respects. Automakers use it as the proving ground for their fastest and most advanced vehicles, but it is available to the public as well. With over 170 corners, 300 meters of elevation change, and 12.9 miles of track, it pushes even the most experienced drivers. Trip to Germany, anyone?
