Running Ads Without Answers?
We Can Help!

Short Throw Marketer helps dealerships improve paid media performance by connecting ads, tracking, messaging, landing pages, retargeting, and buyer journey strategy into one cleaner marketing system. This is not your cookie cutter campaign agency.

More Than Ads.
A Cleaner Path to the Lot.

Clicks and leads are only part of the story. If your ads, website, tracking, messaging, and retargeting are not working together, qualified shoppers can fall out of the journey before they ever book an appointment or land on your lot.

Short Throw Marketer helps dealerships move beyond generic campaigns and build paid media systems designed around lead quality, appointment flow, and real shopper behavior.

Three Ways We Can Help

Marketing System Diagnostic

A full review of your dealership’s paid ads, tracking, landing pages, messaging, retargeting, and buyer journey to find where spend may be leaking and where shoppers may be dropping off before they become leads, appointments, or showroom visits.

Performance Marketing Management

Ongoing Google and Meta ad management built around the full shopper journey. Campaigns are structured to reach the right audience, improve lead quality, strengthen retargeting, and move more shoppers from interest to on your lot.

Performance Marketing Advisory

Strategic guidance for dealerships that already have an internal team, agency, or vendor but want a sharper second opinion. Get plain-English performance reviews, campaign feedback, messaging direction, and clear next steps.

Request Free Dealership Scan

About Me

Hi, I’m William Johnston II, a performance marketing consultant and paid ads manager focused on helping dealerships build sharper, more connected paid media systems.

I created Short Throw Marketer to help dealerships move beyond generic campaigns, basic retargeting, and dashboard-heavy reporting. My work focuses on connecting ads, tracking, messaging, landing pages, and buyer journey strategy into one cleaner system built around lead quality, appointment flow, and showroom opportunities.

My background includes multi-channel paid media, campaign optimization, audience strategy, and performance reporting. I believe paid media should do more than generate clicks. It should help move shoppers from interest to action with the right message, at the right stage, on the right platform.

With a love for the automotive industry and a performance-first approach to marketing, Short Throw Marketer is built for dealerships that want to shift smarter, compete harder, and make better decisions with their ad spend.

Connect With Me Below!